Korean+Pop+Music+Marketing

== = =

= Korean Pop Music Marketing =

1. Task Definition : fill in the < [[file:Research_Guide.pdf]]> Topic:

 * Sample Essential Question (establish a focus for your research) **
 * **What marketing methods were used to ensure such a powerful growth of interest and income of korean pop music? ** ||
 * List Supporting Questions (provide background and guide your research): **
 * 1. What is korean pop music? ||
 * 2 What are the three big companies and the artists under those companies? ||
 * 3 Is Psy all that is to korean pop? ||
 * 4 How did they expand so much so fast? ||
 * 5 How is the West's reaction to korean pop? ||
 * <[[file:Think_before_you_begin.pdf]]>worksheet **

==** 2. Information seeking strategies: Use these Keywords to search online databases for books, articles and websites. Use Boolean Operators ( AND, OR, NOT ) to combine these terms and refine your search: **==
 * word || word || word || word || word || word || word ||
 * Korean || Pop Music || EXO || YG Entertainment || marketing || SM Entertainment Company || debut ||

(Management and marketing) ||= 781.63 (pop music) ||
 * = 658.8


 * = **call number** |||| **Title** ||
 * REF ||||  Encyclopedia of Small Business Vol. 1. 2nd Ed . ||

Click on the Thomas Dale OPAC(Online Catalog) to locate additional books in our collection

Library home page with links to the databases
Sample Subscription Database searches:
 * ABC-CLIO || EBSCO ||
 * Now do your own search || Now do your own search ||

Sample Advanced Google searches:

 * [[file:kom_advgoogle.pdf]] ||

Three excellent web sites:

 * //K-pop and Social Media // ||
 * [] ||
 * // What Marketers Can Learn from Korean Pop Music // ||
 * [] ||
 * // Move Over Bieber — Korean Pop Music Goes Global // ||
 * [] ||

Advanced Google search screen

Step 4: Use of Information; Take notes; record bibliographicc information for each source.
See citation & notecard guides under Roadmap to Research on the main library page. Use the <>, Citation Machine or Easy Bib for your works Cited list.

Step 6. Evaluate your work that you have successfully completed all steps.
See <>; <>.


 * Steps in the “Big6™” are copyright © (1987) Michael B. Eisenberg and Robert E. Berkowitz. For more on Big6, visit: www.big6.com **